Monday, January 19, 2009

I proudly present the first installment of "The Worst Ever"... The Worst News Open Ever

I've decided I'd like to start highlighting some of the delightfully disgusting and jaw-droppingly awful little gifts that life gives us... in seemingly great abundance, I might add. I look at this as an opportunity to showcase that which is the very best at being bad... the kind of things that make you sit there with your mouth agape as the query, "What the hell was that?!?!?" drifts through your mind repeatedly.

I'm hitting lead-off with something very near and dear to my heart... local TV news, the industry in which I make my living, such as it is. This is the showopen for the 10 PM newscast at WSVN, the Fox affiliate in Miami. The "showopen" is usually a flashy, graphically-driven animation used to intro the talent for that particular newscast... and in this instance, the "headlines", a quick (well, in most cases... certainly not here) video and sound montage teasing the stories being covered in the upcoming newscast has been incorporated into the show open... with spectacular results. I've been doing this for more than 12 years and this is far and away the absolute worst open to a newscast I have ever seen... it's loud, obnoxious and excruciatingly long. The damn thing gave me a headache. Anyway, without further adieu, I give you WSVN's 10 PM showopen...



For what it's worth, I'm quite certain this was the brainchild of some nitwit consultant... and most consultants are people having previously worked in news that failed miserably or were run out of the business, and are now handsomely compensated to tell those of us still in the business how we should do things if we want to be successful.

Yup.

2 comments:

Unknown said...

The only good thing about that is the chick's name sounds like Enchilada. Horrendous.

Ted said...

Good point... that is amusing! And that assclown that teased the American Idol story... well, I'm pretty sure I'd enjoy seeing him tortured and killed.